Academic Staff

News List


  27 Apr 2017

Professor Ogwo E Ogwo

Academic Staff

 

 

 

 

 

 

PROFESSOR OGWO E OGWO

 

  1. 1. Present Rank and Position Professor of Marketing since October, 1991.

with dates:                              (Former Vice-Chancellor, Abia State University,

Uturu, from September 2000 – Sept. 2005).

ALSO

(Fmr Vice-Chancellor, Renaissance University,

Ugbawka, Enugu, from 2006 –March,2008)

ALSO, since February,2010,PRO-CHANCELLOR

And CHAIRMAN OF GOVERNING COUNCIL

RHEMA UNIVERSITY,Take-off site, ABA.

  1. Date & Place of Birth: 7th June, 1949, Lafia, Nasarawa State, Nigeria.

Place of Origin—Igbere, Bende LGA,Abia State

.

  1. Sex: Male

 

  1. Nationality: Nigerian

 

  1. 5. Marital Status: Married

 

  1. 6. Contact Details

 

6a.     Present Postal Address

Department of Marketing

Abia State University

P M B 2000, Uturu

Abia State, Nigeria

          E-Mail: ogwoeogwo@gmail.com ;oe.ogwo@absu.edu.ng

ogwoicon@hotmail.com

profogwo@gmail.com

Telephone:+ 234 805 743 9047

+234 803 539 8188

 

6b.     Alternative Postal Address               6c.     Residential Address

P O Box 358                                                  House No. 9

Okigwe, Imo State                                         University Staff Quarters

          Nigeria.                                                        Abia State University

Uturu, Abia State, Nigeria.

 

  1. Educational and Professional Qualifications:

 

Ph.D Business and Administration with specialization in Marketing, University of Strathclyde, Glasgow, Scotland, July, 1980.

B.Sc. 2nd Class Upper, Business Admin., University of Nigeria, Nsukka, June, 1975.

Fellow, National  Institute of Marketing of Nigeria (FNIMN), October, 2000.

Fellow(pioneer Fellow)The Academy of Management,Nigeria(famn)Nov.,2007

Member, International Society for Marketing and Development (MISMD), January, 2000.

Member, Nigerian Institute of Management (MNIM), November, 1988.

Member, British Institute of Management (MBIM), January, 1980.

Member, Chartered Institute of Marketing, United Kingdom (MCIM), November, 1979.

 

SPECIAL RECOGNITIONS BY PROFESSIONAL INSTITUTES

(i)Installed ICON of the Marketing Profession by The NATIONAL INSTITUTE OF MARKETING IN NIGERIA-NIMN,July 2010

(ii) Elected President,February 2011,by THE ACADEMY OF MANAGEMENT,NIGERIA.(Tenure served out February,2013).

 

7b.     Special Courses on Higher Education Management Attended

 

  • 7-20th November, 1999 National Training Workshop for Senior University Managers, organized by the National Universities Commission (NUC) at Enugu.
  • 9-28th June, 2000 Nazareth Israel, UNESCO/IIEP/GALILLEE College(now Galilee International Management Institute, GIMI) Special Workshop on Management of Higher Education Institutions.

 

 

 

 

 

 

  1. 8. Work History:

 

(i)a    Professor of Marketing, Abia State University, October 1991 till Present.

a1. Adjunct Professor of Marketing, University of PH, since July 2010-2015

b    Visiting professor, University of Nigeria Nsukka, Enugu Campus, October 2005 to September 2006 and 2012 to2014

(ii)      June 1998 to May 2000: Adjunct Professor of Marketing, Imo State

University,  Owerri.

(iii)     Sabbatical Leave, October 1991 to September 1992: Associate              Professor or Reader in Project Management at the Federal University of Technology, Owerri, Nigeria.

  • Reader or Associate Professor (Marketing), Imo State University (now Abia State University), October 1988 – September 1991.
  • Senior Lecturer (Marketing), Imo State University, October 1, 1984 – September 1988.
  • Lecturer 1 (Marketing), Imo State University (now Abia State University), September 1981 – September 1984.
  • Lecturer II (Marketing), University of Nigeria, Nsukka, July 1980 – September 1981.
  • Junior Fellow (Marketing), University of Nigeria, Enugu Campus July 1976-July 1980.
  • Commercial Officer, Ministry of Industry, Trade and Commerce, Sokoto State Nigeria, August, 1975-July 1976 (NYSC).

 

9a.     Academic Honours and Prizes:

 

(a)  Recipient of a Ford Foundation grant under the auspices of the Social           Science Council of Nigeria, for a   study on the Dynamics of Consumer Credit        Use in Nigeria, 1990.

(b) Nominated expert member, Federal Republic of Nigeria, Ministry of External Affairs Economic Mission to Asian and Pacific Countries in 1989.  The countries included Australia, New Zealand, Brunei, Singapore, Taiwan, Hong Kong, India and South Korea.

©  Junior Fellowship, University of Nigeria 1976-1980.

Training Fellowship extended to best graduating student in each department at the University of Nigeria.

(d) National Award (1972-75).Scholarship awarded by Federal Government of Nigeria, to best Faculty Student in each Faculty in all Nigerian Universities.

 

 

  1. Administrative Experience

         a.Pro-Chancellor and Chairman, Governing Council Rhema University, Aba, Abia State, since February,2010.

  1. Vice-Chancellor, Renaissance University, Enugu,  2006-Jan.,2008
  2. Vice-Chancellor, Abia State University Uturu, September 2000 – September 2005.

d   Member, Governing Council, Abia State University, May 2000 till September 2005.

  1. Chairman, Abia State University Community Bank September 2000 – September 2005.
  2. Acting Deputy Vice-Chancellor (Administration), Abia State University July 1999 till September 2000.
  3. Chairman (part-time) Decork Products Ltd., manufacturers of paints, soap and table water November 1998 till December 2008.
  4. Dean, College of Business Administration, Abia State University, with effect from November 1998 till June 1999.
  5. Member, Governing Council, Abia State University, Elected by Senate August 1995 till July 1999.
  6. Member, Pioneer Board of Abia State University Teaching Hospital June 1994 – January 1995, Elected by Senate.
  7. Dean, College of Business Administration, Abia State University, October 1993 – August 1996.
  8. Part-time Board Member, Nigeria Joint Admissions and Matriculation Board, July 1993 – December. 1994.
  9. Part-time Director (1985-1996) of Maylux Industries Ltd. Aba, Nigeria, with responsibility for advising on the marketing strategies for its products. Maylux is an Aba-based manufacturer of paints, wood finishes, glue and other decorative products.
  10. October 1990 to September 1991, Coordinator of the School of Business comprising undergraduate and postgraduate degree programmes in Marketing, Management and Accountancy – Imo State University (now Abia State University), reporting to the Vice-Chancellor.
  11. October 1, 1981, to September, 1989 in charge of the Marketing discipline within the then School of Business Administration, Imo State University (now Abia State University).

 

  1. Membership of University Committees, Organisations

 

  • Chairman, Task Force on Fuel Supply, 1994 -1996.
  • Chairman, Vehicle Refurbishing Loan Committee, 1991.
  • Member, Senate, 1990 till present.
  • Co-ordinator, School of Business Administration, 1990-1991.
  • Member, Sports Committee of Senate, 1985-1987.
  • Member, Development Committee – Joint/Senate/Council Committee, 1985-87.
  • Member, Committee on Staff School, Aba Campus of Abia State University, Uturu 1984-1990.
  • Member, Committee on Movement to Permanent Site, Abia State University, Uturu 1986-1988.
  • Member, Advisory Panel on Acquisition of Staff Houses 1983-1990.
  • Deputy Chairman, Housing Allocation Committee 1983-1990.
  • Member, Senate (elected), 1981-1988. etc

 

  1. Official Involvement in Students’ Activities

 

  • Staff Adviser, Jaycees International, 1988.
  • Staff Adviser, Association of Business Students, 1981-1985.
  • Staff Adviser, Pie Sigma Club, 1981-1985.
  • Academic Adviser, Marketing Students, 1981-1984.
  • Patrons to many other Student Organisations and Clubs

 

13a.   External Assessment for Professorships:

         

          Assessed candidates for professorships for ; University of     Port Harcourt; Enugu State University of Science and Technology (ESUT); Rivers State University of Science & Technology; University of Benin; Imo State University; Benue State University ; GIMPA, Accra, Ghana; Nnamdi Azikiwe University, Awka ; University of Nigeria, Nsukka;  University of Calabar; Makerere University, Kampala, Uganda; National Open University of Nigeria,  University of Maiduguri; Benue State University

 

13b.   External Examinership and supervision:

  • Rivers State University of Science and Technology, Port Harcourt – Higher Degrees, 1996-1999.
  • University of Nigeria, Nsukka, 1993 till 2000 (Undergraduate and Postgraduate) and 2003-2007
  • National Universities Commission, Nigeria: Accreditation Panel for Social Sciences, Marketing and Business Administration 1990, 2000, and 2005
  • University of Port Harcourt, Nigeria 1991 till 1997 (B.Sc and MBA Marketing) and 2003-2006
  • Benue State University,Ext.Examiner,PhD 2011- .
  • Alvan Ikoku College of Education, Owerri, 1989-1991.
  • Federal Polytechnic, Unwana, Afikpo, Nigeria, 1986-87
  • The Polytechnic, Nekede, Owerri, Nigeria, 1984-87.

 

  • Supervising Ph.D Marketing Students for University of Nigeria, Nsukka, 1993 till date, and University of Port-Harcourt,2010 -2015

 


14a.         Board Directorships and Consulting appointments:

 

  1. Chairman (part-time) Decork Products Ltd., manufacturers of paints, soap and table water November 1998 till December 2008.
  2. Chairman, Abia State University Community Bank September 2000 – September 2005.
  3. Member, Governing Council, Abia State University, Elected by Senate August 1995 till July 1999, and 2000-2005,
  4. Director, Maylux Industries Limited, Aba, Nigeria 1985-1996.
  5. Member, Pioneer Board of Abia State University Teaching Hospital June 1994 – January 1995, Elected by Senate.

 

  1. Part-time Board Member, Nigeria Joint Admissions and Matriculation Board, July 1993 – December. 1994.
  2. Co-ordinator for Imo State Directorate for Rural Development (DIFRRI): Study of Non-Government Grassroots Organizations in Rural Development in Nigeria, April – August, 1990.
  3. Expert Member, Ministry of External Affairs Federal Republic of Nigeria, Economic Mission to Asian and Pacific Countries, Feb-March, 1989.
  4. Member, Expert Panel on the Reorganization of the Anambra State of Nigeria Civil Service, 1981-1982.
  • Consultant (Associate) to many Manufacturing, service and public organizations since 1981.

 

14b.   Other Services to Outside Bodies:

  • Member and later Chairman, Hope Waddell University Planning Committee of The Presbyterian Church of Nigeria, July 2009- May 2013
  • Jerusalem Pilgrim, June 2000.
  • Member, Abia State Delegation to the South East Zone Dialogue of the National Consultative Forum on the Future of Nigeria Enugu, June 23, 1998.
  • Chairman, PTA (Parents Teachers Association). Federal Government College, Okigwe, Nigeria, 1996 – November 1998.
  • Ruling Elder of the Presbyterian Church of Nigeria, Okigwe Parish since November 1996.
  • Member, Executive Committee of Imo State Chapter of the Nigerian Marketing Association, 1986.
  • Member, Executive Committee of Eastern Chapter of the Nigerian Marketing Association, 1986.
  • Member, Activities Panel, Eastern Chapter of Nigerian Marketing Association, 1982.

 


15.          Teaching and Supervision

A. Undergraduate Courses

 

  1. Introduction to Marketing
  2. Marketing of Primary Products
  3. Consumer Behaviour
  4. Industrial Marketing
  5. Marketing Research.

      etc

Postgraduate Courses

 

  1. Research Methodology
  2. Marketing of Agricultural Products
  3. Strategic Marketing/Advanced Marketing Research
  4. Behavioural Aspects of Marketing
  5. Project Management/Entrepreneurial Development

        etc

Postgraduate Supervision

 

Have supervised, since 1981, numerous MBA, MSc and Ph.D candidates especially in the areas of:

 

  1. Consumer Behaviour
  2. Agricultural Marketing
  3. Export Marketing
  4. Marketing Strategy/Marketing Philosophy
  5. Sales Management

 

External Teaching

 

  1. Small Firms in International Business – Master’s in International Marketing programme, University of Strathclyde, Glasgow, UK (March to May 2006)
  2. Adjunct or Visiting Professor at various times to: University of Port Harcourt; Benue State University; and University of Nigeria, Enugu Campus. Involved mainly in the teaching and supervision of PhD students.

 

 

 

  1. 16. Research and Publications
  • Editorships – Editor, Managing Editor or Review Editor to 5 Academic and Professional Journals.

 

  • Major Research Projects Completed

 

  • Impact of Extended Family System on Consumer Behaviour in Nigeria.
  • Patriotism as a Factor in Consumer Purchase Decisions
  • An Export Strategy for Non-Oil Export
  • Impact of Consumer Credit on Sales and Demand.

 

(C)     Current Research Projects

 

(a)      Promoting Greater Participation in International Markets among Nigerian SMEs

(b)     Determination of an Efficient Distribution System for Food Products in Nigeria.

(c)      Factors Influencing the Diffusion of Innovations in Nigeria.

(d)     Effective Motivation Tools for Nigeria Salesmen.

(e)      Application of Marketing Philosophy to government Business.

(f)      Entrepreneurship in Economic Development.

(D)    Publications

 

          (i)      Dissertation

 

An Analysis of the Psychographic and Demographic Correlates of Consumer Credit Behaviour. Ph.D Thesis University of Strathclyde, Glasgow Scotland July 1980.

 

          (ii)      Books and Monographs

 

  1. Marketing in Nigeria: Concepts, Principles and Decisions: (Co-authored with B.A Agbonifoh, D.A. Nnolim, with P. Ekarete. (1998) Afri Tower Publishers, Aba Nigeria. Updated and enlarged 2007 edition with same co-authors excluding P.P Ekarete but including Anayo Nkamnebe
  2. Basic Principles in Managing Research Projects: Co-authored with A. C Ezejelue, published 1990 by Africana-FEP, Onitsha Nigeria. Enlarged, Revised and Updated 2008 Edition with additional co-author, Anayo Nkamnebe published by AfriTowers.
  3. Perspectives in Nigerian Marketing: (a book of readings) published 1991 by Martha Israel Publishers Aba, Nigeria and Houston Texas, U.S.A.
  4. Survey of the Role of Non-governmental Grassroots Agencies in Rural Development in Imo State DFRRI, Lagos, Nigeria: The Presidency, 1990.

 

 

 

 

  1. The Dynamics of Consumer Credit Availability and Use in Nigeria, Ibadan, Social Science Council of Nigeria for Ford Foundation of U.S.A. 1991.( Monograph) Reprinted 2014.
  2. Marketing: A Primer. 1991. Dason Publishers. Reprinted 2014 by Cengaas Publishers.

 

  1. Making Marketing Education Cope with the Challenges of Nigeria’s Development. Enugu State University of Nigeria; Department of Marketing Alumni Special Lecture Series – April 2004.(Monograph)
  2. Marketing and Society’s Development: Thesis, Anti-thesis and Synthesis.

9th Inaugural Lecture, Abia State University,October,2008. (Monograph)

 

  1. Marketing in Nigeria’s Development, Festschrift in honour of Professor

Julius O.Onah  2009 AfriTowers Edited with Anayo Nkamnebe.

  1. Values that Last. Cengaas Publishers. None mainline book containing a collections of lectures on values and ethics.
  • Chapters in Published Books.
    1. Pro-Foreign Consumption Phenomenon in Africa: Insights from Nigeria. (with Gazie Okpara) in The Routledge Companion to Business in Africa. Sonny Nwankwo and Kevin Ibeh. Eds. London: Routledge. 2015. Chapter 8: pp 127- 145.
    2. Aspects of Marketing, in Aspects of Business Management for Manufacturing Firms, 2nd Frank O. Ozoh and Igwe Aja-Nwachuku. Eds. Aba: ZNC- Amabilis ltd. 2012. Chapter 4: pp 27-40.

 

  1. Marketing and Vision 2020:Challenges and Prospects in Marketing in Ni-

                 geria’s Development,2009 Afritowers

 

  1. “The Role and Relevance of Management Research in Nigerian Public Enterprises in Research and Development in Nigeria. Joseph Y. Maiyaki and Clement I Okeke (eds) Lagos: Centre for Management Development 2002 Chapter 2. pp.12-19.
  2. “Research and Development Capabilities of Public and Private Enterprises” in Research and Development. Joseph Y. Maiyaki and Clement I. Okeke (eds) Lagos: Centre for ManagementDevelopment 2002. Chapter 10: pp.57-66.
  3. Strategies for Research and Development in J.Y. Maiyaki (eds) Management Challenges in the 21st Century (Shangisha, Ikeja, Lagos, the Centre for Management Development, 2000). Chapter 10. pp.139-147.
  4. “Marketing Education and Economic Development Challenges in Nigeria” Olar Jull Sorenson and Eric Arnould (eds) Marketing and Development Challenges in the 21st Century. International Society for Marketing and Development, U.S.A 2000 A.D. Conference Proceedings pp.2-7.
  5. Consumer Credit in the Service of Marketing: A Case Study in Retailing in Nigeria, Umuahia: Itercon Publishers Ltd. 1996 N.G. Nwokeye and S.E. Kalu (eds) pp.415-430.
  6. The Enabling Environment for Nigeria’s Economic Growth. In A. Anyanwu (ed) The Enabling Environment for Economic Growth, Benin: Barloz Publishers, 1995, Chapter 1, pp.1-12.
  7. Consumer Credit in the Service of Marketing: A case Study in O. E. Ogwo (ed) Perspective in Nigerian Marketing, Aba, Nigeria: Martha Israel Publishers, 1991, pp.173-189.
  8. Enhancing the Professional Image of Marketing in O. E. Ogwo (ed) Perspective in Nigerian Marketing, Aba, Nigeria: Martha Israel Publishers 1991, pp. 1-8.
  9. Strategies for an Effective Export Market Penetration of Nigeria’s Factory Products in O. E. Ogwo (ed) Perspectives in Nigerian Marketing, Aba Nigeria: Martha Israel Publishers 1991, pp.190-203.

 

 

 

 

  1. Patriotism as a Factor in the Nigerian Consumer’s Decision Processes in Ogwo E Ogwo (ed) Perspectives in Nigerian Marketing, Aba, Nigeria: Martha Israel Publishers, 1991, pp.75-87.
  2. Marketing: The Challenge of the Commercialization of Public Enterprise in Nigeria in Ogwo E Ogwo (ed) Perspectives in Nigerian Marketing, Aba, Nigeria: Martha Israel Publishers, 1991, pp.105-119.
  3. Strategic Marketing for the Improvement of Corporate Performance in Nigeria in O.E. Ogwo (ed) Perspectives in Nigerian Marketing, Aba, Nigeria: Martha Israel Publishers, 1991, pp.134-146.
  4. Strategic Planning and Marketing Research in the Hospitality Industry in Ogwo E. Ogwo (ed) Perspectives in Nigerian Marketing, Aba, Nigeria: Martha Israel Publishers, 1991, pp204-222.
  5. Marketing in the Service of Nigerian Economy, in U.C.Nzewi and E. O. Ozo (ed) Strategies for Nigeria’s Economic Development, Oko, Nigeria: Anambra Polytechnic Press, 1985, pp.110-122.

 

  • Journal Articles.

1.Mobile Phone Service Recovery: Its Reflection on Post-Complaint Behavior,      Journal of Management and Marketing Research,US. Vol.16 August 2014. Pp  1-23. Co-authored with Hart O. Awa and Ojiabo Ukoha

2.Comparative Analysis of Internal Service Marketing Strategy and Customers’ Satisfaction in Nigerian Banking Industry, International Journal of Marketing Studies, Canada. Vol. 5 No. 6 December 2013.  Pp34-53. Co-authored with F. A. Nmegbu.

  1. Environmental Implications of Promotional Campaigns in Enugu Metropolis, IOSR Journal of Business and Management, Vol.12 Issue 1, July/Aug.2013. pp52-58. Coauthored with Charles E. Obeta.

4.The Imperative of Marketing in the Management of Deregulation: A Study

Of the Downstream Oil Sector. Asian Journal of Management Sciences

             And Education. Japan. July 2013. Co-authored with Onuoha A. Onuoha.

  1. Market Orientation and Corporate Performance of Insurance Firms in

Nigeria. International Journal of Marketing Studies. Canada Vol.5

No. 3 April 2013 pp 104 -116. Co-Authored with Benson U. Ogbonna.

  1. Influence of Merchandise Assortment,Store Image and Store Convenience

On Consumer Store Choice: The Nigerian Urban Consumer’s Experience.

Reiko International Journal of Business and Finance. USA. Vol. 4

No. 5 Dec. 2012 pp 32-45. Co-authored with Godswill C. Chukwu.

  1. Effect of Product Quality and Price on Retail Outlet Patronage: The Nige-

Rian Urban Consumer’s Experience. Journal of Business and Economic

               Research. Cedsaf Nigeria. Vol. 7 No. 2 pp. 1- 13. Co-authored with

Godswill C. Chukwu.

 

8.”Some Key Factors Influencing Attitudes to Patronage of GSM Services:The

Nigerian Experience” International Journal of Business and Manage-

               Ment, vol.7 no18 September 2012 pp 82-91 (Canada) coauthored

With Sunny R. Igwe.

  1. “An Evaluation of the Determinants of Consumer Patronage of Fast Food

Outlets”, Journal of the Academy of Management Nigeria. Vol.6 no

             2, Dec.2012 pp9 -20 Co-authored with O. A. Nnamocha.

  1. “Lease Service Marketing in Nigeria” Business and Management

                Review.(UK) Vol.2 no. 8 Oct 2012 pp. 15-26. (with OKO,A. E. N)

               

11.“ The Fight Against Corruption and the Attainment of the MDG

Through Marketing” Journal of Marketing Research, Vol.3 No. 1

             2009 pp 1- 11 (National Institute of Marketing in Nigeria,Enugu State

             Chapter.Enugu)

     

  1. “Partnership in Research for Relevant, and Sustainable Human Development Nigerian Management Review Vol. 14 Nos. 1 & 2 June/Dec. 2003 pp. 1044-1055 (Centre for Management Development. P M B 21578 Ikeja Lagos).
  2. “Marketing as a Catalyst for Nigeria’s Economic Recovery” Marketing Journal Vol.5 No.2 September 2000 pp.14-17. (Nigerian Institute of Marketing, NIMARK P. O. Box 9070, Marina Lagos).
  3. The Role of Marketing in the Financial Stability of Local Governments, Contemporary Marketing Journal, Vol.1 No.2 1998 pp.50-53. Department of Marketing, Nnamdi Azikiwe University, Awka.
  4. “Export Marketing for Nigeria’s Economic Transformation”, Management in Nigeria, Vol.39 No.2-4 1998, pp.20-25 (Nigeria Institute of Management, P.O. Box 2557, Lagos).
  5. Critical Issues in the Nigerian Consumer’s Credit Behaviour, Abia State University Business Review Vol.2 No.2 1996 pp.36-46 (School of Business, Abia Sate University, Uturu, Nigeria).
  6. Reflections on Values that Enhance Professional Excellence. Journal of Marketing, NIMN. Vol.1 No.3 August 2006 pp 3- 6.
  7. The Ashanti’s Didn’t Stand to Attention When They Heard ‘God Save The King’, A Review article on Enterprise: Creation, Development and Growth by Tom Canon in Mangement Review U.K. Vol.5 , No.4, Summer 1992, pp.2-6. (Sundridge Park Management Centre, Plaistow Lane, Broomly Kent BRI 3TF England).
  8. Marketing: The Dark Continent of Small Manufacturing Enterprises in Nigeria, Marketing Journal, Vol.2 No.8, Jan./March, 1991, pp.17-23+32 (NIMARK, P.O. Box 9070, GPO Marina, Lagos).

20….   Strategies for an Effective Export Market Penetration of Nigeria’s

Products. Enugu Journal of Business and Commerce. Vol.2 No.1

Nov. 1991. Pp 27- 34.

 

 

 

 

  1. An Export Marketing Strategy for Nigeria, Imo State University Business Review,Vol.1, No.1 1989, pp.104-114 (School of Business, Abia State University, Uturu, Nigeria) Co-authored with C. I. Okeke.
  2. The Marketing Dimensions of the Rural Banking Scheme, Nigerian Financial Review, Vol.1, 1989, pp.34-45 (Infodata Ltd. 84 Opebi Road, Ikeja, Box 53126 Falomo Ikoyi, Lagos, Nigeria).
  3. A Psychographic Profile of the Nigerian Consumer Credit User, Imo State University Business Review, Vol.1, No.1, 1989, pp.54-61 (School of Business, Abia Sate University, Uturu, Abia State, Nigeria).
  4. Strategic Options in Nigeria’s Export, Marketing Journal, Vol.1, No.5, 1989, pp.26-29+39, Nigerian Marketing Association, P.O. Box 70, GPO Marina, Lagos).
  5. Grappling with the Marketing Challenges of the FEM: A field Study of the Air Travel Industry in Nigeria, Imo State University Business Review, Vol.1, No.1, 1989 pp. 127-139 (“School of Business Abia State University, Uturu) (Co-authored with K.I. Ibeh).
  6. Marketing as a Facilitator of Public Transport Management, Nigerian Journal of Marketing, Vol.3, No.1 1988, pp.17-26 (Department of Marketing, University of Nigeria, Enugu Campus).
  7. The Status of Marketing in Nigeria Small Business, Journal of Small Business Management, Vol.25, No.2, 1987, pp.64-67 (Bureau of Business Research, College of Business Economics, West Virginia University, P.O. Box 6025 Morgan Town WV 26506-6025 U.S.A).
  8. Consumer Patronage of Made in Nigeria Goods: The Place of Patriotism, Oko Journal of Business Studies, Vol.2, No.1, 1986, pp.76-82 (School of Business, Federal Polytechnic, Oko, Anambra State, Nigeria).
  9. Marketing: A Noble Profession, The Nigerian Industrialist, Vol.2, No.1 1986, pp.24-32 (Media Industrial Consultants, 9 Nnamdi Azikiwe Street, Lagos, Nigeria).
  10. Marketing in Nigeria: In Search of Respectability, The Business Intellect, Vol.1 No.1, 1985, pp.14-15 (School of Business Administration, Abia State University, Uturu, Nigeria).
  11. Marketing of Government Services, Management in Nigeria, Vol.21, No.7, 1985, pp.41-46 (Nigerian Institute of Management, P. O. Box 2557, Lagos).
  12. What Managers Expect From Post Experience Training Programme, Nigerian Journal of Business Management, Vol.4 1983, No1 pp.113-116 (Fred Atoki Publishing Co. Ltd., P.O. Box 7313 Lagos) Co-authored with J.O. Onah.
  13. Identifying the Correlates of Consumer Credit Behaviour, Quarterly Review of Marketing, U.K. Vol. 6, No.4 (1981) pp.3-8 (Chartered Institute of Marketing, U.K. Morhall Cookham Maiden Heed Berks SL69 QH).

 

 

 

  • Book Reviews in Academic Journals

 

  1. If You Scare Them…, A Review of “How To Lead so Others Follow Willingly” by James L. Lundy, Management Review, Vol.4, No.4 1991.
  2. Managers Fail Because…, A Review of “525 Ways To Be a Better Manager” by Run.  Coleman and Giles Barrie in Management Review        U.K. Vol.4, 1991 (Sundridge Park Management Centre, Plaistow Lane,       Broomly Kent BRI 3TF England).
  3. A Quick Guide to Getting What You Want From Others – A Review of “Successful Negotiation” by Robert B. Maddux in Management Review,   U.K. Vol.3, No.2, 1989, pp.9-10. (Sundridge Park Management Centre,         Plaistow Lane, Broomly Kent BRI 3TF England).
  4. Don’t Expect Effective Team Management To Be a Panacea – A Review of Team “Development Manual” by Mike Wookcock.  Management       Review: Vol.3 No.2, 1989, pp.36-37 (Sundridge Park Management Centre, Plaistow Lane, Broomly Kent BRI 3TF England).
  5. Strategic Management of Development Programme by Samuel Paul, A Review in Management Monitor U.K. Vol.2, No.4, 1984, pp.66-67        (Cromwell House Publications, Marlow-on-Thames, Buckinghamshire   SL7 1 BG England).

 

  • Conference

1.Marketing Education and Professionalism in Africa: The Town and Gown Linkages. Paper presented at the NIMN Marketing Educators’ Conference, University Of Calabar. 4-6 November 2015.

2.With an Eye on Quality: Building the Competitive University in Nigeria.

Paper presented at the 2012 Nnamdi Azikiwe University, Faculty of Mana-

Gement Sciences International Conference. Awka. Dec.12-14 2012.

3.Imperatives of Marketing in a Deregulated Economy. Keynote address at

National Institute of Marketing in Nigeria. Imo State ,Nigeria Chapter Conf-

erence. Feb. 2012.

4.TheTechnology Question and National Development. Keynote address at

1st RivPoly/ASUP National Conference. Bori,Rivers State Nigeria 6-8 Nov

2012.

  1. Environmental Challenges of Marketing in Nigeria-paper presented at the Manmark Foundation Workshop for Executives,Enugu Nigeria. Oct21,2011

.

  1.        Marketing and the Attainment of the Millenium Development Goals:

Marketing and the Fight Against Corruption.Guest Lecture at the NIMN

Enugu State Bi-Annual Conference August 2007

 

  1. May 22-27-2006, 7th International Conference of the International     Academy of African Business and Development.IAABD Accra Ghana. Presented a paper:” Improving Management Education in Africa:Some Experiential Insights.”
  2. March 2-3, 2006, Rivers State High Education Summit organised in collaboration with the British Council, Port Harcourt. Read a paper:        “Entrepreneurship Skill Development: An initiative to change the

attitude of youth in an Underpowered society”.                                                        .

  1. June 2005 Public Lecture on “The Challenges of Managing an African University: The Case of Abia State University” delivered to the Fort        Valley State University Community, Fort Valley Georgia, USA. June 2, 2005.
  2. August 2004, 8th Annual Conference of Heads of Research and Development in Nigeria Civil Services. Public and Private Enterprises.  Umuahia, Abia State.  Read a paper titled, “Marketing in the Service of          the Commercialisation of the Outputs of Research and Development      (Innovations).
  3. October 2003: 1st Joint National Conference Nigerian Institute of Marketing and Federal Polytechnic Offa, Kwara State. Read a Lead Paper tiled “Making Marketing Education Cope with the Challenges of Nigerian’s Development.
  4. September 2003: 7th Annual Conference of Heads of Research and Development in Nigerian Civil Services, Public and Private Enterprises Abuja. Presented a paper titled: Partnership in Research for Relevant and Sustainable Human Development.

 

 

 

 

  1. September 2003. 3rd Nigerian Institute of Marketing (NIMARK) Annual Lecture Lagos. Paper titled: Marketing Implications of Privatisation on the Nigerian Economy.
  2. September 2002. Investiture of Rotary President at Aba. Keynote address titled: The Problems of Administration and Management of State-Owned Tertiary Institutions in Nigeria, The Abia State University Example.
  3. June 2002, 6th Annual Conference of Heads of Research and Development in Nigerian Civil Services, Public and Private Enterprises Maiduguri. Presented a paper titled: Marketing in the Service of Commercialisation of Innovations.
  4. July 2001, Annual Conference and Investiture of the Nigerian Institution of the Nigerian Institution of Estate Surveyors and Valuers at Umuahia Abia State, Nigeria. Gave a guest Lecture titled: Standards, Ethics and Professionalism or the Ethical Responsibility of the Professional.
  5. January 2000  Seventh ICMD  Conference  Accra  Ghana. Read a      paper titled Marketing Education and Development Challenges in Nigeria”.
  6. June 2000, Nigerian Institute of Marketing (NIMARK) Annual General Meeting Abeokuta. Read a keynote address titled: Marketing in Nigeria, Future Challenges”.
  7. December 1999 IMT Annual Alumni Lecture Aba titled “Values that Underpin Development”.
  8. November 1999, Special Lecture at Nigerian Institute of Marketing(NIMARK) First Graduation/Induction Ceremony, Lagos entitled “Marketing as a Catalyst for Nigeria Economic Recovery.”
  9. February 1999 Workshop on Advanced Industrial Relations and Effective Leadership organized by Department of Business Administration, Ahmadu Bello University and priceless Consultants in Kaduna. Presented a paper entitled: “Effective Consumer Relations and Communications”.
  10. September 1998, 36th Annual National Management Conference of the Nigerian Institute of Management at Aba, Nigeria. Read a paper “Export Marketing for Nigeria’s Economic Transformation”.
  11. July 1998, Guest Lecture Series, ESUT Business School, Lagos. Presented a paper: “Marketing to Win in a Highly Competitive and Distressed Environment”.
  12. July 1998, Distinguished Lecture Series, ESUT Business School, Lagos, Presented a paper co-authored with Professor J O Onah, Vice-Chancellor, ESUT, on “Marketing: The Past, The Present, and The Future”.

 

 

 

 

  1. July 1998, Seminar on Women in Management and Development organized by Abia State Ministry of Women Affairs and Focus Consult Umuahia July 24. Read a paper: The Prevalent Socio-Economic Environment and Implications for Women”.
  2. May 1998, Centre for Management Development Annual Conference of Heads of Research in Nigeria’s Enterprises. Presented a paper “Key Strategies and Action Programmes for Enhancing R & D Capabilities of Public and Private Enterprises”, Jos, Nigeria.
  3. May 1997, Conference of Heads of Research of Nigeria Public Enterprises organized by Centre for Management Development Lagos. Presented a paper entitled “The Role and Relevance of Management Research in Nigerian Public Enterprises”.
  4. April 1997, Marketing Workshop organized by Students and Staff of the School of Business Administration, Imo State University, Owerri, Nigeria. Read a paper “The Marketing Man of the Future”.
  5. September 1996, Seminar on Community Participation in Development Planning organized by Imo State University and Elbruno Associates. Read a paper entitled: community Participation in Development Projects and Approaches” .
  6. June 1994, Golden Guinea Breweries Plc. National Sales Conference Owerri. Read a lead paper: “Marketing in a Recession”.
  7. May 1994, Alvan Global Conference, Abia State University, Read a paper: “The Enabling Environment for Nigeria’s Economic Growth”.
  8. July 1992, School of Economics, Banking and Finance, Abia Sate University, Seminar. Read a paper on “Marketing and the Financing of Local Governments”.
  9. May 1992, Local Government Seminar, Enugu, organized by Chiaku Ndu Consultants Ltd. Read a paper: “Marketing Strategy for Local Governments in Nigeria”.
  10. April 1992 National Marketing Workshop, University of Nigeria Enugu Campus, Read a paper; “Expert Marketing Opportunities for Non-Oil Products in Nigeria”.
  11. December 4-7, 1991, Seminar on Effective Negotiation, organized by the Federal University of Technology, Owerri. Read a paper: “Negotiation Techniques”.
  12. August 20-22 1991, Treasury Management Workshop, organized by the Cooperative and Commerce Bank at Enugu. Real paper: “The Role of Marketing in Bank Treasury Management”.
  13. July 24-27 1991, National Marketing Workshop, University of Nigeria, Enugu Campus. Presented a paper: “Export Marketing Opportunities for Non Oil Products in Nigeria”.
  14. May 14-15, 1990, Final Workshop of the Ford Foundation Research Project & Social Science Council of Nigeria. Read a paper: The

 

Dynamics of Consumer Credit Availability and Use in Nigeria. A preliminary Report”, Enugu.

  1. April 3, 1990, First Enugu International Trade Fair Seminar Presented a paper: “Strategies for Effective Penetration of Nigeria’s Factory Products”.
  2. December, 4-7, 1989, Seminar on Privatization and Commercialization organized by the Imo Public Utilities Board, Owerri, Nigeria: Presented a paper: “Effective Revenue Generation. The Challenge of the Commercialization of Public Enterprises”.
  3. April 12-14, 1988, National Seminar on the Future of the Hotel and Catering Industry in Nigeria organized by the Industry Group at Owerri. Read a paper: “Strategic Planning and Marketing Research in the Hospitality Industry”.
  4. May 16-17, 1986 Marketing Week Seminar, University of Nigeria, Enugu Campus, presented a paper: “Enhancing the Professional Image of Marketing”.

vii- Other Papers and Presentations.

  1. Striving for Excellence as an Academic. Presentation to a Retreat for Academics, Dept of Marketing Nnamdi Azikiwe University.Awka. June 12. 2012.

 

  1. August 18,2011, The Dawn of an Inspired Intellect- A Review of On the

Crest of Passion, by Onyedikachi Dawn Agu.

  1. March 2010 Internal Communication in the Presbyterian Church,

            Presentation to an All Presbyterian Ministers’ Retreat, Ibiaku,  

           Akwa Ibom State

  1. June 2009 The Complex Nature of the University and Implications for management and Administration . Staff Seminar for proposed Godfrey Okoye

University.Enugu.

 

5.June 2009   Empowering the Private University. Seminar for staff of proposed Godfrey Okoye University.Enugu.

 

  1. May 2009 Elders with Integrity,Elders of the Covenant, Keynote  Address at The Presbyterian Church of Nigeria,4th Biennial Elders Conference

   .

 

7.June 2005, 18th Synod Annual Conference of the Synod of the East Presbyterian Church of Nigeria, Abiriba, Abia State. Read Keynote Address: “Living to Please God”..

 

8.April 2004, annual Breakthrough Summit of the St. Peters’ Presbyterian Church Umungasi, Aba., Presented a Paper titled, “The Anatomy of Debt”.

9.June 2003: Keynote Address. Graduation Ceremony of the Hugh Goldie             Theological College, Arochukwu. Title: Chosen to Serve, Chosen to Lead.

 

  1. August 2002. Keynote Address at 15th General Assembly Presbyterian Church of Nigeria. Calabar, Title: Contending for the Faith.

11.November 2001: Presbyterian Church of Nigeria Men’s Christian Association, South Central Synod  Annual Conference Okigwe, Keynote Address titled: Equipping the Saints for the Challenges of Our Times.

12.November 2001: 24th Graduation Ceremony of the Apostolic Church Theological Seminary Amumara Imo State. Guest Lecture titled: The Mark of a Man.

13.December 2000, Talk given at Federal Government College, Okigwe titled: Character; The Real Thing”.

 

  1. 1 June 1996, Federal Government College, Okposi, Nigeria, Foundation Day.

Presented a lecture: “Values that Last: Advice To a Younger Student”.

 

 

 



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